Contente brings an editorial lens to PR, amplifying brands and thought leaders through storytelling and targeted media placements.

Start your PR journey here

Do you find it challenging to develop an effective branding, PR and content strategy?

This is where Contente comes in. Founded by former editor-in-chief Karishma Tulsidas, Contente helps brands, founders and thought leaders build clarity, credibility and visibility through strategic PR and editorial-led storytelling.

Editorial & branding: We bring an editorial lens to PR, and turn your insights into influence by shaping a clear storytelling and communications strategy.

Strategic PR through Visibility & Campaigns: Whether you need long-term visibility or a focused launch campaign, we secure meaningful media coverage through our robust media and editorial networks.

Influence: With decades of newsroom experience, our team knows how to angle your story for maximum impact—and get it in front of the right audience.

Who we work with: We work with founders, thought leaders and brands across leadership, design, fashion, technology and social impact.

From intellectual capital into growth

What can Contente do for you?

  • Contente offers two PR pathways:

    • Visibility: Long-term credibility through profiles, interviews, op-eds and thought-leadership features. This begins with a consultation to shape your story and angles, followed by personalised pitching. You only pay per successful placement.

    • Campaigns: Timely PR pushes for launches, events, announcements or product drops. We refine the news hook, prepare press assets, pitch to targeted media, and provide a coverage report at the end. Campaigns follow a fixed project fee.

      This ensures your story reaches the right publication at the right moment, whether you’re building steady visibility or amplifying a time-sensitive launch.

  • We help you clarify your brand’s story, message and positioning, ensuring your voice is coherent across media, digital platforms and thought-leadership.

    • Foundational brand narrative: We refine (or build) the key pillars of your story—your mission, values, angles and messaging—so your communication feels consistent and intentional.

    • Founder & brand story development: We craft strong editorial narratives that can be used for your website, media kit, LinkedIn, pitches and keynote introductions.

    • High-quality editorial content: Where needed, we produce select content—such as op-eds, profiles, brand stories, interviews and web copy—written with newsroom-level clarity.

    • Strategic guidance (non-retainer): Instead of managing your day-to-day content, we provide direction and frameworks that your internal team can execute confidently and consistently.

Find out how Visibility and Campaigns work

Why Choose Contente?

  • A stellar team

    Contente was founded by former editor-in-chief Karishma Tulsidas. With 15+ years in media, we bring deep editorial insight, strong angles and the ability to position founders and brands for meaningful press coverage.

  • Small but mighty

    We are a boutique PR consultancy that believes in precision, not volume. No mass blasts—every pitch is personalised, strategic and crafted to land with the right publication.

  • Best journalistic practices

    Our ecosystem includes former editors, journalists, producers and media specialists who understand exactly what newsrooms look for. We build PR strategies that drive awareness, visibility and credibility, not noise.

  • Editorial expertise

    With experience in news rooms, we know how to shape stories that resonate. From profiles and interviews to launch campaigns and thought-leadership angles, our editorial background ensures your story is truly newsworthy.

  • Committed to your values

    We align our PR strategy with your brand’s mission and voice. Whether it’s long-term visibility or a time-sensitive campaign, we collaborate closely with your internal team to ensure clarity, accuracy and consistency.

  • Socially minded organisation

    We believe PR should elevate truthful, responsible storytelling. Contente works with socially conscious organisations and leaders to craft ethical narratives rooted in accuracy—never sensationalism.

Meet Karishma Tulsidas

Media & PR Consultant

Karishma Tulsidas is a content strategist with 15 years of editorial leadership. She works with senior leaders across technology, finance, fashion, design, interiors, DEI, and wellness, shaping narratives that build credibility, influence, and visibility.

Formerly Editor-in-Chief of Tatler Singapore and Robb Report Singapore, she brings deep editorial judgement and a sharp understanding of how stories move people. Her clients have been featured in top-tier titles including The Straits Times, Tatler, The Edge, Harper’s Bazaar, Grazia, Portfolio, and more.

With storytelling at the centre of her approach, Karishma helps leaders articulate their ideas with clarity and secure meaningful media exposure that drives real impact.

Ready to amplify your media presence?

Drop us a note to receive our latest rate card and book a discovery call by filling up this form, or simply emailing us at karishma @ buildyourcontente.com